This is a Pair of Levi's:
Levi's

Purpose

We believe the best brands hold the ability to transcend their category. We set out to prove just that by helping Levi's extend its values into footwear, with a campaign that brought the brand's iconic sense of originality and integrity into a whole new space.

Performance

The launch carried a beloved apparel brand into footwear through an idea that felt recognizably Levi's. It attracted a largely new customer base, performed well above campaign benchmarks and delivered a strong return on media investment.