Gift with Purchase:
Neiman Marcus

Purpose
Beauty has long been overlooked as a source of expression and agency for women. Recognizing the potential to infuse more meaning into the industry's conventions, we set about transforming the standard gift-with-purchase into a more meaningful exchange that reflected the industry's women's empowerment ethos.
Performance
The program transformed a familiar retail mechanic into a source of social impact and more meaningful associate-to-customer connection, while maintaining the commercial role the promotion needed to play.
Seven women in colorful dupattas smile together outdoors, from the Neiman Marcus Gift with Purchase campaign
Patterned jute cosmetic pouches with a comb, mascara, and perfume bottle arranged on a wood table
Chevron pouch, Fashioned for Change hangtag with four smiling women, and a hand pulling a blue screen-print squeegee
Woven pouch with green, cream, and black oval print and a green tassel resting on a wooden tray
Five women in colorful clothing sit around zigzag-printed textiles spread on a green woven mat