Gift With Purchase:
Neiman Marcus

Purpose

Beauty has long been overlooked as a source of expression and agency for women. Recognizing the potential to infuse more meaning into the industry's conventions, we set about transforming the standard gift-with-purchase into a more meaningful exchange that reflected the industry's women's empowerment ethos.

Performance

The program transformed a familiar retail mechanic into a source of social impact and more meaningful associate-to-customer connection, while maintaining the commercial role the promotion needed to play.