Next Goal Wins:
Searchlight Pictures

Purpose
Based on a true story, Next Goal Wins is a powerful story of what it means to honor the true spirit of team. We partnered with Searchlight to extend the film's themes into content and merch that honored indigenous Samoan culture and gender-nonconforming pioneers in a way that reflected the movie's joyfully inclusive, contemporary spirit.
Performance
The artist-created collection extended the film across merchandise, social media, influencers and the red carpet. It turned product into a visible expression of identity, pride and participation while carrying the film's inclusive spirit beyond the screen.
Person with a plumeria in their hair balances a yellow-and-blue patterned soccer ball on their forehead
Hands hold a yellow, blue, and red patterned soccer ball against a clear blue sky
Yellow, orange, and blue Fa'atasi soccer socks with Open Play lettering laid on turf
Person in a Saelua 3 jersey carries a Next Goal Wins patterned backpack
Person in an orange-and-black patterned jacket sits before Pacific family photographs
Man in cream holding a patterned soccer ball stands beside a player in a white-and-blue kit before a goal