The difference of the Y is the people. We put them front and center in iPhone content shot by real members for a portrayal that honors the community in all its true glory.
To show off the Y's services to “New Americans”, we created a PSA packed with moments that go deeper into the program and its impact, from legal services to language classes and beyond.
A campaign that connected communications all the way across the funnel, ultimately driving more than a 40% year over fundraising increase.