Silver Winner - Theatrical | Film: Merchandise | Premium

Synopsis

During the Summer of 2022, humans and dinosaurs learned to coexist in Universal Pictures and Amblin Entertainment's Jurassic World Dominion. To celebrate the film, we created a first-of-its-kind product line - “Movie Merch with Mission” - inspired by the film’s narrative around a shared sustainable future together.

The concept: NBC/Universal’s Jurassic World reminds us that few things are as compelling as the wonders we discover buried within our own history. From fossilized evidence of extraordinary creatures; to the ancient cultures and traditions that have survived the centuries--only to find themselves in danger of extinction today. We created the unique line of merchandise to preserve what’s precious from the past - so that we may tell the story of who we are, through the marvels of what we’ve been.

The impact: All the products were developed with local artisan nonprofits in economically disadvantaged regions of India and Nepal. The collection was available online and launched in over 50 stores nationwide with nonprofit retailer Ten Thousand Villages - a pioneer in fair trade and long-term advocate of traditional artisan crafts and supporter of income generating opportunities to these marginalized communities - impacting women in particular.

See full article here